meet our founder

meet our founder

It all started in 2019 as a lifestyle blog (R.I.P SLYY CLUB)inspired by my love for NYC street style and social media. Over time, it evolved into something bigger—an outlet to share everything I’m passionate about: fashion, vintage finds, travel, beauty, restaurants, lifestyle tips, and the latest social media trends for creators.

At the heart of THE CLB. is a love for beauty, aesthetics, and storytelling. Our goal is to inspire our community with fun, engaging, and digestible content—perfect for reading on your morning commute, during your 12-3-30, or while booking your Friday night dinner reso.

I’ve been in the industry since 2011 when I started as a social media intern at my university’s newspaper, Diálogo Digital (UPR), and fell in love with social media and PR. Since then, I’ve worked in fashion PR in NYC and Puerto Rico, media, advertising, and LOTS of events while also providing UGC content to some amazing brands in the US.

I hold a B.A. in Psychology from the University of Puerto Rico and a Master’s in Integrated Marketing Communications from Georgetown University.

For more follow me on IG and TT: @kcttres and stay tuned for the best content you’ll ever see #TRUST

xoxo,

KC

club

/kləb/

noun - an association or organization dedicated to a particular interest or activity.