Brandchella 2025: The Coolest Activations in the Desert
Coachella 2025 was a hotspot for innovative brand activations, blending music, fashion, tech, and wellness into immersive experiences. Here’s a curated list of standout activations from this year’s festival:
🪩 Major Brand Activations
Revolve Festival
Revolve’s annual offsite event in Palm Springs featured performances by Lil Wayne, Cardi B, and Tyga. Attendees enjoyed themed activations from brands like Red Bull, Vivrelle, Ole Henriksen, and Affirm. Highlights included a cocktail party hosted by Kendall Jenner and a golf tournament with Dwyane Wade.
Guess Jeans x Charli XCX
Charli XCX hosted an exclusive after-party at the Guess Jeans compound, attracting celebrities like Anya Taylor-Joy, Timothée Chalamet, and Leonardo DiCaprio. The event featured craft cocktails from Patron El Alto and a special DJ set by Charli XCX and her fiancé George Daniel.
American Express
AMEX offered a merchandise personalization zone, allowing cardholders to customize festival gear and access exclusive perks.
Pinterest created trend installations, providing attendees with inspiration and interactive experiences centered around current fashion and lifestyle trends.
Heineken House
Heineken’s annual “festival within a festival” featured performances by T-Pain, Lupe Fiasco, and Bob Sinclar during the first weekend, with Fat Joe headlining the second weekend. The immersive space showcased Heineken’s beer offerings, including Heineken Original, Heineken Silver, and Heineken 0.0.
✨Fashion & Lifestyle Highlights
ENHYPEN x Prada
K-pop group ENHYPEN debuted custom cowboy-themed Prada outfits, featuring vintage-inspired denim and detailed embellishments, aligning with Coachella’s vibrant aesthetic.
Levi’s Design Lab Brunch
Levi’s hosted a brunch where celebrities like Hailey Baldwin and Bella Hadid customized their Levi’s gear with onsite seamstresses, complemented by selfie mirrors for capturing their new looks.
Lacoste Live Desert Pool Party
Lacoste’s event featured a “Polo Gigante” installation, where guests shot paint-covered tennis balls at a massive polo shirt, and a flower crown station in exchange for social media posts.
🩵Wellness & Interactive Experiences
Always’s House of Flow
Always provided a wellness retreat offering resources and support for attendees, focusing on comfort and self-care.
Method’s “Field of Showers”
Method’s activation included a “Field of Showers” with sculptures that attendees could paint, a kaleidoscope selfie booth, and a customization station with iron-on patches. They also offered body washes, shampoos, and conditioners via a bubble-themed golf cart.
📸Tech & Gaming Activations
Twitch Gaming Lounge
Twitch set up a gaming lounge, providing a space for attendees to enjoy competitive gaming experiences and connect with streamers.
Fortnite x Coachella
Fortnite partnered with Coachella to offer festival-style outfits in-game and a radio feature playing music from Coachella artists, blending virtual and real-life experiences.
🍋Food & Beverage Highlights
Svedka Vodka’s Neon Oasis
Svedka transformed its space into a neon oasis with glowing decorations and signature cocktails, providing a lively atmosphere for attendees.
Pizza Hut at Desert Nights
Pizza Hut hosted a slice shop offering various pizza flavors and featured co-branded Pizza Hut x TAO Group Hospitality slice boxes, along with caricatures by artist Napkin Killa.
These activations exemplify how brands at Coachella 2025 created immersive and memorable experiences, blending entertainment, fashion, wellness, and technology to engage festival-goers.
2025 was definitely the year to go ALL out and these brands made sure to leave a mark. Shall we talk outfits now? Stay tuned to the upcoming blog post on Friday!
XO,
KC
