Raising the Bar This August: Let’s Talk Content Quality ✨
August is here—and with it, a fresh opportunity to realign, refine, and elevate the way we create content. While summer tends to bring a slower pace, we’re choosing to see it as a moment to be more intentional than ever.
Let’s take a beat to ask ourselves: Are we creating content worth pausing for?
If the answer isn’t a confident yes, it’s time for a reset.
This Month’s Focus:
Quality Over Quantity
We’re shifting gears slightly this month. Instead of trying to do more, we’re challenging ourselves to do better. That means moving away from filler posts and toward content that’s genuinely useful, engaging, and aligned with our brand’s purpose. Let’s slow down just enough to raise our standards.
Here’s how we’re putting this into action:
1. Ruthless Clarity
From the first word to the last frame, our content should speak clearly. Say what you mean, avoid fluff, and keep your audience in mind at every step.
✨ Pro tip: Before publishing anything, ask: “If I had 5 seconds to explain this to someone, what would I say?”
2. Purpose-Led Creation
No more content for content’s sake. Every post, caption, graphic, or blog should answer why it exists. Is it educating? Entertaining? Inspiring? Converting? If it’s not doing at least one of those things, it’s not ready.
3. Depth Over Frequency
Let’s resist the pressure to push things out daily just to keep the calendar full. We’re permitting ourselves to post less—but deliver more impact when we do.
✨ Pro tip: Spend more time in research, ideation, and editing. That’s where the magic lives.
4. Stronger Peer Review
Let’s lean on each other more. A second set of eyes doesn’t just catch typos—it can spark new ideas and sharpen messages. If you’re unsure about a piece, tag someone in early.
✨ Pro tip: Ask your reviewer: “What’s missing?” not just “What’s wrong?”
5. Let Performance Inform, Not Dictate
Yes, data matters. But don’t let it box you in. Take what’s working and make it better—but don’t be afraid to test, iterate, or challenge norms.
✨ Pro tip: Create one piece of content this month that’s outside your comfort zone—but still on-brand.
August Content Challenge:
Challenge yourself to create one hero piece this month—something that feels bold, fresh, and thoughtfully crafted. Let’s use this as a moment to show what
you’re capable of. Because at the end of the day, our content isn’t just about visibility—it’s about value. When we raise our quality, everything else follows: reach, engagement, conversions, trust.
Let’s make August a standout month.
With appreciation,
the CLB team
